1. NAVIGATING THROUGH REALESTATE.COM.AU & OTHER ONLINE PORTALS
Before even clicking on your property, buyers are feverishly hunting the Floor Plan icon built into the top-level search engine. Or, worst case scenario, they’ve already scrolled past your listing after noticing you haven’t bothered showing them the layout of their home-to-be.
1 in 5 buyers have said they would ignore a property first time round if no Floor Plan was published.
2. AT THE TOP OF YOUR ONLINE LISTING
You’re getting warmer. Buyers have now landed on the page dedicated entirely to your beautiful property. Cue Floor Plan opportunity number two. Another prominent Floor Plan icon sits right alongside the photography icon for quick and easy access.
3. PICTURES FIRST, FLOOR PLAN LATER
Good things come to those who wait. We all know this one; after scrolling through the stunning photos and becoming emotionally excited, your buyer is going to be as keen as mustard for the final reveal…the Floor Plan!
4. BOTTOM OF PAGE
The flame still burns. Your interested buyers and their heart-shaped eyes are heading straight for your scrupulously-written copy, before being presented with yet another dedicated section for Floor Plans and Interactive Tours.
5. EMAIL ENQUIRY
Sitting, waiting, wishing. If your buyer has made it through to this point, they’ve got genuine interest in your property and there’s a damn good chance you’re getting an email. Ashton Kutcher starring in Dude, Where’s My Floor Plan?
6. THE OPEN HOME
Icing on the cake. This is going well. Hubby and wifey are lingering quite a while at your open home AND they’re asking all the right questions. Now, all they need is to take home your sexy brochure which features that special something on the back page… C’mon, y’know what I’m talkin’ bout Willis.
Written by Aaron Burstow.