Prior to starting Pure Design Concepts, Aaron studied a Diploma of Building Design and Bachelor of Architecture, which laid the foundations for his critical design thinking and problem-solving skills.
In 2011, Aaron recognised a lack of quality and love for Real Estate floor plans. In an industry synonymous for cheap offshore products and services, Aaron went against the grain and self-developed a unique way of measuring houses and assembled a team of highly skilled in-house designers. Pure Design Concepts now delivers thousands of beautifully designed floor plans for leading Real Estate brands (and beyond) every year.
Along the way, Aaron joined Australia’s leading business training program, ‘The Entourage’. This equipped him with the entrepreneurial mindset and practical skills needed to disrupt the Real Estate industry. With no start-up capital or external investment, Aaron has boot-strapped the growth of Pure Design Concepts from a garage business to a thriving team of highly skilled designers.
Believing in business for good, Aaron has helped raise over $15,000 with his Plans For Purpose initiative, ensuring that every Pure Design Concepts’ project helps fund homes for the world’s poorest families.
Aaron’s ultimate passion is using smart design thinking to fix house layouts. Providing pre-renovation advice to homeowners, Aaron brings his deep understanding of building design and extensive Real Estate experience to help renovators save money, optimise their floor plan and ensure the maximum increase in resale value.
Graduate Architect from Griffith University Gold Coast
Diploma of Building Design & Cert IV in Residential Drafting
Studied Entrepreneurship at The Entourage
Founded PDC in 2011